Introduction to Imaginization

...an invitation to develop new ways of thinking about organization and management. ...an invitation to reimage ourselves and what we do!

Ideas about organizations are always based on implicit images or metaphors that persuade us to see, understand, and manage situations in a particular way. Metaphors create insight. But they also distort. They have strengths. But they also have limitations. In creating ways of seeing, they create ways of not seeing. There can be no single theory or metaphor that gives an all-purpose point of view, and there can be no simple "correct theory" for structuring everything we do. The challenge facing modern managers is to become accomplished in the art of using metaphor to find new ways of seeing, understanding, and shaping their actions.

Organization is imaginization!

We are leaving the age of organized organizations and moving into an era where the ability to understand, facilitate, and encourage processes of self-organization will become a key competence.

It's impossible to develop new styles of organization and management while continuing to think in old ways.

An organization has no presence beyond that of the people who bring it to life. You can't create a learning organization... But you can enhance people's capacities to learn and align their activities in creative ways -

"Imagination is more important than knowledge. To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science." - Albert Einstein

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